What it is
Every trade has a passive side (a resting limit order) and an aggressive side (a market order that lifts or hits it). Order-flow imbalance nets the aggressive buying against the aggressive selling over a window. A positive imbalance means takers are lifting offers; a negative one means they are hitting bids.
Why it matters
Resting liquidity shows intent that can be cancelled; executed flow shows conviction that has already paid the spread. Sustained one-sided imbalance tends to move price, and a divergence — price flat while imbalance builds — can flag absorption by a large passive participant.
How to read it
Read imbalance beside the order book and price, not alone. Aggressive buying into thinning offers is a momentum condition; aggressive selling absorbed by a steady bid is the opposite. It is a short-horizon lens — noise dominates on the smallest windows.